We believe in protecting the ocean. 

Our lives are inextricably bound to the health of the ocean. Even if you’ve never stepped foot in an ocean, it touches you every day. The ocean produces somewhere the air you breathe, the water you drink and the food you eat. What happens to the ocean, happens to us. 
Because of this, we believe very strongly in protecting the ocean, as well as the waterways that lead to it. And that's why we've committed to donating 10% of our net profits to organizations that work toward this goal.
Beyond donating money, we believe that everyone can do something to protect this precious resource. Even little things add up. Here are a few that we do:

Use less plastic bags. 

One of the greatest threats to our oceans is the abundance of plastics that end up polluting our oceans. Single-use plastics are filling up our oceans and creating HUGE areas of trash that hurt marine life. Sure, you know to use reusable bags when you grocery shop, but here's another idea: stop loading up your veggies in plastic bags while you shop. Our hearts hurt when we see a grocery cart full of veggies in individual bags. Keep those veggies loose, and you'll eliminate tons of plastic bags that could end up in our oceans. 

Use glass water bottles.

We absolutely love that glass water bottles are so widely available. Not only do they keep another plastic out of our ecosystem, but we're convinced that water just tastes better in glass. 

Pickup garbage near waterways. 

At the beach? Hanging near a lake? Rafting a river? If you see something that shouldn't be there, pick it up! Trash near our waters will inevitably find its way into them. This is particularly important when you find stuff in the water, whether you're paddle boarding, kayaking, snorkeling or SCUBA diving. Items in the water have the greatest chance of hurting our marine life. 

Make sustainable seafood choices.

Overfishing is a global issue, and some species are at risk of being fully depleted. Be mindful of the seafood you eat (and refer to Oceana's great guide to sustainable seafood. )


This one goes without saying. Recycle everything you can: glass, plastics, aluminum, paper, etc. While reducing the amount of these disposable items you use is ideal, when you can't avoid it, at least recycle. 


The bottom line is that everyone can do something. We'll do our part and hope that you'll join us!